MENU
The LUKSO Blockchain
White Paper
coming soon.

The Fashion

and Lifestyle

Blockchain

Moving Fashion Forward

The LUKSO
Blockchain

Step into the future

LUKSO is an open blockchain ecosystem specifically created for the fashion and lifestyle industry, providing a decentralized innovation and trust infrastructure for fashion brands, start-ups and customers. It offers the foundation for new forms of automated economic interactions and sustainable ownership management.

LUKSO makes it possible to create digital lives for real-life products with a combination of sewn-in chips, smart contracts, and user interfaces. The digital twin of a physical fashion item uncovers and preserves its unique history and value: this includes the knowledge about its producers, authenticity, provenance, previous owners, or about its order in a batch of production. The newfound knowledge about a fashion item then becomes a source of luxury in its own.

The LUKSO architecture encourages its users to design and deploy an infinite number of innovative features for the modern fashion system: it opens up digital wardrobes and sharing economies, secures IP rights and authenticity, enables omnichannel communications and novel ways of funding collections.

Through their new interaction channels on the LUKSO blockchain, creators, consumers, and curators can become collaborators. They may now engage in a seamless brand experience along their physical, digital, and virtual touchpoints. By providing these technological building blocks, LUKSO creates an ecosystem to move fashion forward.

The Tech Foundation of Future Fashion
Applications
Applications
Blockchain is not a trend

Fashion Forward:
The Tech Foundation

LUKSO’s network supports the fashion community in driving innovation around the production and ownership of their products. Using the design benefits of blockchain technology, we have kick-started a dynamic, secure, and sustainable platform – for realizing today’s ideas and for spurring those yet to come.

LUKSO Blockchain

On top of the LUKSO blockchain companies build and run interoperable applications. Its design principles allow for trustless and transparent transactions, which can drive new models of cooperation, coordination, and collaboration among fashion stakeholders. The LUKSO blockchain is based on the Ethereum Virtual Machine and can make full use of the most advanced smart contracting technology in the blockchain space.

LYX Coin

LYX is the name of LUKSO blockchain’s native currency, which its participants use as tokens. Tokens are used to create and execute decentralized applications and smart contracts, to facilitate transactions, and to give their holders the right to perform all kinds of actions. LYX coins are the fuel of LUKSO’s transparent token economy, which makes sure that users have the right incentives and that they can trust each other unconditionally.

New forms of
Customer Interaction

LUKSO’s tech foundation allows for multi-sided and dynamic interactions among and between all stakeholders in the fashion ecosystem. It affords brands, customers, product owners, platforms, and influencers mutual access, addressability and engagement. By opening up these new channels, touchpoints between actors can be expanded – from the singular moment of product transaction to lasting relationships of continuous interaction.

Brand Custom Tokens

On top of the LUKSO blockchain architecture, fashion enterprises can set up their own custom tokens independently. Tailored to the specific intentions and initiatives of the individual companies, these tokens can represent any imaginable fungible asset. For example, they can be used to issue loyalty points and certificates, or to grant rewards and special accesses. Through their exclusivity and branding, custom tokens have opened up a new category of brand management, development, and membership.

Authentication, Tokenization and Virtualizaon

With LUKSO ONE, all fashion items are made uniquely identifiable through sewn-in chips, assignable through smart contracts, and digitally visible through user interfaces. This unprecedented representation instantly allows the brands and owners of a product to uncover its unique history and to curate its further story. Each product can now speak to its owner directly and with more depth than brands can achieve when they address their customers on social media. Knowing about the narrative around a product can increase its value on all fronts.

As its architecture allows for customised brand tokens, the LUKSO blockchain simultaneously introduces an alternative source of funding to the fashion industry. By means of Initial Coin Offerings, brands of all sizes and individual designers can advertise their collections to crowds of investors, which can in turn allocate their funds accurately to whatever project they wish to support. Throughout this process, all participants are protected by the security of smart contracts, which are flexible in the way they can be programmed, yet binding and immutable.

Peer-to-peer markets enable the owners of fashion products to transact directly with each other. Without a centralized platform, users can sell, exchange, or lease their items to other participants. In this process, the LUKSO blockchain makes it possible for all parties to trust each other: users can prove that they are the rightful owners of a product through their digital ownership, while programmable smart contracts makes sure that the conditions for the transactions are executed in the way that was agreed upon. Through the clear identification and authentication of items, LUKSO creates secondary fashion economies that provide  safe access to unique and rare pieces.

By representing fashion items on the LUKSO blockchain, we create digital models of real-life products. This modelling has introduced an entirely new form of ownership: besides the physical item, each product now comes with its own ‘digital twin’. At the moment of purchase, digital ownership is transferred from a company to the customer together with the physical product. For brands, this twin allows for a better understanding and a directed engagement of its owner. Data gathered about digital twins enables a more focused development of services and products whilst driving business innovation and defeating counterfeiting to preserve brand value. For customers, the experience of their products’ digital life invites them to access their individual story and journey. The main value of all fashion products is derived from their scarcity, uniqueness, and history. Owners can now express themselves through fashion also in ways that capture these unique properties of their pieces explicitly.

LUKSO’s decentralized and immutable record provides brands and designers with a permanent evidence of their creatorship. Consequently, design patents, content rights, and intellectual property rights can be claimed and enforced reliably, which makes it easier for brands to combat counterfeit products. At the same time, this also makes the allocation of royalty payments much more effective and can give credit to those involved in the design and production process of a fashion item.

The assignment and traceability of digital ownership makes large-scale sharing economies for luxury goods possible on the LUKSO platform. Post-ownership models in the fashion and design industry can now give temporary access to exclusive, collectible, and custom-fit items. Users can rent their desired objects for specific occasions both from private owners and from professional agencies.

Fashion brands have realised that they must move away from focusing on transactions and instead strive to fully engage their customers. LUKSO helps to build more direct and deeper relationships between brands and customers that transcend the singular moment of sale. Through their permanent virtual link, designers and consumers can become continuous collaborators. For companies, immediate customer insights support the early recognition of demands and speed to market. Direct links allow for targeted communications and a careful curation also after the sale. Consumers are empowered to play an active role in the development processes of collections. They can express themselves better through their customised items and enjoy a more immersive brand experience.

Through the LUKSO blockchain, brands may now reward their customers for their loyalty with brand tokens, status badges, or exclusive privileges. Brands now have direct access to all owners of a specific collection, which they could invite to a special event. Digitization and online platforms have increasingly eroded brick-and-mortar retail and face-to-face interactions in the fashion industry. Gamification initiatives can re-introduce the social and personal aspects in the relationship between a brand and its customers. With the digital ownership of a product also comes the ownership of the privileges that are attached to it, which adds to its unique value.

The digital ownership of their items on the LUKSO network now enables fashion customers to create their personal digital wardrobes. This allows them to digitally manage and enjoy their collections. After their wardrobes have transcended from the physical to the digital, they can also be accessed and possessed in virtual realities: fashion owners may wear their items in VR spaces, rightfully presenting them as their own.

LUKSO’s platform provides economic models that build efficient bridges between brands, agencies, marketers, and influencers. Brands can aggregate the marketing power of micro- and celebrity influencers through rule-based systems that incentivise and reward the spreading of specific contents across networks. Overall, this approach reduces handling costs, offers transparent KPI measurements, and advances omnichannel brand building.

Applications

Team

Applications

Authentication, Tokenization and Virtualization

01
ONE: Identity, Integrity & Authenticity

With LUKSO ONE, all fashion items are made uniquely identifiable through sewn-in chips, assignable through smart contracts, and digitally visible through user interfaces. This unprecedented representation instantly allows the brands and owners of a product to uncover its unique history and to curate its further story. Each product can now speak to its owner directly and with more depth than brands can achieve when they address their customers on social media. Knowing about the narrative around a product can increase its value on all fronts.

02
Fashion-funder

As its architecture allows for customised brand tokens, the LUKSO blockchain simultaneously introduces an alternative source of funding to the fashion industry. By means of Initial Coin Offerings, brands of all sizes and individual designers can advertise their collections to crowds of investors, which can in turn allocate their funds accurately to whatever project they wish to support. Throughout this process, all participants are protected by the security of smart contracts, which are flexible in the way they can be programmed, yet binding and immutable.

03
Decentralized Markets

Peer-to-peer markets enable the owners of fashion products to transact directly with each other. Without a centralized platform, users can sell, exchange, or lease their items to other participants. In this process, the LUKSO blockchain makes it possible for all parties to trust each other: users can prove that they are the rightful owners of a product through their digital ownership, while programmable smart contracts makes sure that the conditions for the transactions are executed in the way that was agreed upon. Through the clear identification and authentication of items, LUKSO creates secondary fashion economies that provide  safe access to unique and rare pieces.

04
Digital Twins

By representing fashion items on the LUKSO blockchain, we create digital models of real-life products. This modelling has introduced an entirely new form of ownership: besides the physical item, each product now comes with its own ‘digital twin’. At the moment of purchase, digital ownership is transferred from a company to the customer together with the physical product. For brands, this twin allows for a better understanding and a directed engagement of its owner. Data gathered about digital twins enables a more focused development of services and products whilst driving business innovation and defeating counterfeiting to preserve brand value. For customers, the experience of their products’ digital life invites them to access their individual story and journey. The main value of all fashion products is derived from their scarcity, uniqueness, and history. Owners can now express themselves through fashion also in ways that capture these unique properties of their pieces explicitly.

05
IP Rights Management

LUKSO’s decentralized and immutable record provides brands and designers with a permanent evidence of their creatorship. Consequently, design patents, content rights, and intellectual property rights can be claimed and enforced reliably, which makes it easier for brands to combat counterfeit products. At the same time, this also makes the allocation of royalty payments much more effective and can give credit to those involved in the design and production process of a fashion item.

06
Rent Service

The assignment and traceability of digital ownership makes large-scale sharing economies for luxury goods possible on the LUKSO platform. Post-ownership models in the fashion and design industry can now give temporary access to exclusive, collectible, and custom-fit items. Users can rent their desired objects for specific occasions both from private owners and from professional agencies.

07
The Future Of Customer Relationship

Fashion brands have realised that they must move away from focusing on transactions and instead strive to fully engage their customers. LUKSO helps to build more direct and deeper relationships between brands and customers that transcend the singular moment of sale. Through their permanent virtual link, designers and consumers can become continuous collaborators. For companies, immediate customer insights support the early recognition of demands and speed to market. Direct links allow for targeted communications and a careful curation also after the sale. Consumers are empowered to play an active role in the development processes of collections. They can express themselves better through their customised items and enjoy a more immersive brand experience.

08
Gamification

Through the LUKSO blockchain, brands may now reward their customers for their loyalty with brand tokens, status badges, or exclusive privileges. Brands now have direct access to all owners of a specific collection, which they could invite to a special event. Digitization and online platforms have increasingly eroded brick-and-mortar retail and face-to-face interactions in the fashion industry. Gamification initiatives can re-introduce the social and personal aspects in the relationship between a brand and its customers. With the digital ownership of a product also comes the ownership of the privileges that are attached to it, which adds to its unique value.

09
Digital Wallet – Digital Closet

The digital ownership of their items on the LUKSO network now enables fashion customers to create their personal digital wardrobes. This allows them to digitally manage and enjoy their collections. After their wardrobes have transcended from the physical to the digital, they can also be accessed and possessed in virtual realities: fashion owners may wear their items in VR spaces, rightfully presenting them as their own.

10
Influencer reward system

LUKSO’s platform provides economic models that build efficient bridges between brands, agencies, marketers, and influencers. Brands can aggregate the marketing power of micro- and celebrity influencers through rule-based systems that incentivise and reward the spreading of specific contents across networks. Overall, this approach reduces handling costs, offers transparent KPI measurements, and advances omnichannel brand building.

Team
Team

Team

The progressing convergence of fashion and technology is carefully mirrored by the composition of LUKSO’s team

Marjorie Hernández

Founder and CEO

Marjorie is a Berlin-based entrepreneur with a background in architecture and design. Marjorie has worked for the last 9 years as an innovation and strategy expert. In 2016 she joined EY to build an in-house Innovation Lab. In 2018 she became the founder and CEO of the LUKSO project. She leads the concept, design and development of LUKSO.

Fabian Vogelsteller

Founder and CTO

Fabian is a thought leader of the Blockchain world. He joined the Ethereum Foundation in 2015 and built some of the most important tools that contributed to the success of the decentralized ecosystem. In 2015, Fabian proposed the ERC-20 Token standard that inaugurated the Token economy as we know it today. He leads the technological development at LUKSO.

Silke Bolms

Co-founder and
Communications

Silke is the co-owner and CEO of the communications and events agency Silk Relations (founded in 2005). She has 15 years of extensive international experience in PR, brand building, marketing and social media for international fashion, lifestyle and beauty brands.

Sarah-Jane
Godman-Boritzki

Co-founder and
Business Development

Sarah-Jane has extensive experience in the fashion, lifestyle and luxury goods industries, and has worked with a diverse portfolio of both established market leaders as well as next generation emerging talent.

Steffen Sieler

Cryptoeconomics Researcher

Leonard Schellenberg

Blockchain Developer

Arve Knudsen

Software Engineer

Antonia Anastasiadi

Designer

Christian Meister

Communications

Valeria Kholostenko

CMO

Advisory Board

Uniting industry leaders from the forefronts of both spheres, we foster interdisciplinary innovation at their intersections. Together, we facilitate the technological foundation that allows our participants to move fashion forward.

Caroline Drucker

Head of Strategic Partnerships EMEA

Instagram

David Fischer

Founder & CEO

Highsnobiety

Dr. Berndt Hauptkorn

President of Europe

CHANEL

Péter Szilágyi

Lead Core Developer

Ethereum Foundation

Jarrad Hope

CEO and Co-founder

Status.im

René Celéstin

Founder & CEO

OBO

Tom Florio

Founder & CEO

ENTTech Media Group

Yessin Schiegg

CFO

Status.im

Former Member of the Advisory Board

Ethereum Foundation

Igor Barinov

Tech Lead

POA Network

Dr. Mervyn G.
Maistry

Founder & CEO

Konfid.io

Former Group COO

Deutsche Bank

Dr. Sebastian
Gajek

Chief Scientist
and Co-founder

Weeve

Professor cryptography

Flensburg University

Roadmap
All members of the advisory board are acting on their own behalf and not in the name of their companies.
Q1-Q3 2018
Q4 2018

PoA Exploration
Brand Engagement (On-Going)
Tour - NYC, Paris, Prague
Advisory Board Formation

Whitepaper Release
Brand Ideation Workshops (On-Going)
(R)ICO development
Launch public Test-Network

Formation of Cross Industry Blockchain Working Group


Advisory Board Member Announcement Private Sale start
Start-up Engagement (On-Going)
Consensus Algorithm/ On-Chain Governance Research & Development

Public (R)ICO start
Start-ups On-boarding
Use Case Development
Tour -Tokyo, Hong Kong, Shanghai
B2B Coin Sales (On-going)

Launch PoA Main-Network
Launch: First Digital Twin collection
Smart contract and module standards development (On-Going)

Q1 2019
Q2 2019
Q3 2019
Q4 2019+

Roadmap

Press

Press

Newsletter

Imprint

LEGAL DISCLOSURE

Information with accordance with section 5 TMG
LUKSO Blockchain GmbH, Torstr. 149, 10119 Berlin

REPRESENTED BY

Marjorie Hernandez
Fabian Vogelsteller

CONTACT

E-Mail: hello@lukso.io
Internet: https://www.lukso.io

REGISTER ENTRY

Entry in Handelsregister register number: HRB 199141 B
Register Court: Amtsgericht Charlottenburg, Berlin

DISCLAIMER


ACCOUNTABILITY FOR CONTENT

The contents of our pages have been created with the utmost care. However, we cannot guarantee the contents’ accuracy, completeness or topicality. According to statutory provisions, we are furthermore responsible for our own content on these web pages. In this context, please note that we are accordingly not obliged to monitor merely the transmitted or saved information of third parties, or investigate circumstances pointing to illegal activity. Our obligations to remove or block the use of information under generally applicable laws remain unaffected by this as per §§ 8 to 10 of the Telemedia Act (TMG).

ACCOUNTABILITY FOR LINKS

Responsibility for the content of external links (to web pages of third parties) lies solely with the operators of the linked pages. No violations were evident to us at the time of linking. Should any legal infringement become known to us, we will remove the respective link immediately.

COPYRIGHT

Our web pages and their contents are subject to German copyright law. Unless expressly permitted by law (§ 44a et seq. of the copyright law), every form of utilizing, reproducing or processing works subject to copyright protection on our web pages requires the prior consent of the respective owner of the rights. Individual reproductions of a work are allowed only for private use, so must not serve either directly or indirectly for earnings. Unauthorized utilization of copyrighted works is punishable (§ 106 of the copyright law).

COOKIES

We use cookies mainly for website analytics and we don’t store nor process your private information. We anonymize your IP - Google Analytics IP Anonymization You can disable GA for any website with this cool plugin - Google Analytics opt out plugin.

BACK